Search Engine Marketing Statistics:
- A shocking 60% of people can’t tell the difference between Google ads and organic search results. (Marketing Tech)
- 64.6% of searchers click on Google Ads when they’re specifically looking to buy a product online. (Wordstream)
- The average business earns $2 for every $1 that they spend on Google AdWords. (Wordstream)
- On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
- Google’s display campaigns reach 90% of internet users across the globe. (Google)
Search engine optimization (SEO) Statistics:
SEO involves understanding how search engines (like Google) view your website and what changes can be made to improve their view, so your webpages appear higher on the search engine result page (SERP) and your site receives more visitors.
- The #1 organic result is 10 times more likely to receive a click compared to result #10. (Backlinko)
- 75% of people never scroll past the first page of search engines. (Junto)
- 72% of people who conduct a local search will eventually visit a physical store as a result of that search. (Junto)
- Organic search equates to 95% of all web traffic. (SimilarWeb)
Social Media Marketing Statistics:
- Facebook is the primary content distribution channel for marketers today. (HubSpot)
- As of 2020, YouTube is the most-visited website in the world. (Ahrefs) Followed by Google then Facebook.
- There are over 80 million small businesses using Facebook’s free business tools. (HubSpot)
- The number of marketers who say Facebook is critical to their business has increased 83% in just two years. (WPForms)
- A Facebook post that includes an image engages 2.3 times more people than one without. (HubSpot)
- 500 million people use Instagram Stories every day. (Hootsuite)
- One-third of the most viewed Instagram Stories are from businesses. (Hootsuite)
- Companies that take advantage of video marketing increase revenue 49% faster than those that don’t. (Infographic World)
Email Marketing Statistics
- The number of global email users is set to grow to 4.48 billion users by 2024. (Statista)
- The best time to send an email to maximize open rates and CTR is before and after daytime working hours. (Super Office)
- Message personalization is the number one tactic used by email marketers to improve performance. (HubSpot)
- Email marketing was ranked as the second most effective medium for building brand awareness for small businesses. (Campaign Monitor)
- Email marketing has the highest return on investment for small businesses. (Campaign Monitor)
- Email marketing generates a return of $38 for every dollar spent. (HubSpot)
- Segmented email campaigns achieve almost 15% higher open rates than non-segmented campaigns. Segmented campaigns also achieve almost 75% more clicks. (Backlinko)
Some extra website statistics:
- 40% of websites on the internet run through WordPress (Kinsta)
- As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista)
- 500+ sites are built each day using WordPress compared to only 60-80 per day on platforms like Wix and Squarespace. (Kinsta)
- The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent)